Will Schreiber has spent much of his career building software for independent businesses, first as a founder and now inside a rapidly expanding restaurant technology company. The San Francisco-based entrepreneur is currently GM of Product-Led Growth at Owner.com, where his work sits at the intersection of product development, artificial intelligence and customer acquisition.
Interest in Schreiber has grown as Owner expanded from restaurant software startup to a company valued at $2.3 billion following a major 2026 funding round. Yet his route to that role began long before Owner. From an economics degree and an early sports-tech venture to eight years building Bottle, his career has consistently centred on using software to give smaller operators capabilities once reserved for larger companies.
Quick Bio
| Detail | Information |
|---|---|
| Full Name | Will Schreiber |
| Profession | Tech entrepreneur, founder and product executive |
| Based In | San Francisco, California, USA |
| Current Role | GM of Product-Led Growth at Owner.com |
| Known For | Co-founding Bottle and building software for independent food businesses |
| Previous Role | Co-founder and CEO of Bottle |
| Education | BA in Economics, Vanderbilt University |
| Graduation Year | 2013 |
| Earlier Venture | Stadium Stock Exchange |
| Industry | SaaS, restaurant technology, e-commerce and AI |
| Investment Activity | Occasional early-stage technology investor |
| Notable Investment | Arrows |
| Net Worth | No reliable public estimate available |
| Relation to Liev Schreiber | No verified family relationship publicly documented |
The founder experience behind Will Schreiber’s current role
Schreiber’s current title at Owner.com is GM of Product-Led Growth. Owner focuses on independent restaurants, providing websites, direct online ordering, branded mobile apps, loyalty programmes, search visibility, email and text marketing, analytics and other digital tools. The company increasingly presents this system through an AI lens: software that can perform marketing and technology work for owners rather than simply adding another dashboard to manage.
That context makes Schreiber’s founder background particularly relevant. Before joining Owner, he spent roughly eight years building Bottle, software used by meal-delivery and food businesses. He therefore arrived with direct experience of the same time-poor small-business customers Owner aims to serve at greater scale. It also helps explain why his current work spans both product design and commercial growth.
An entrepreneurial start at Vanderbilt
Schreiber graduated from Vanderbilt University in 2013 with a BA in economics. His entrepreneurial activity was already visible during his final semester, when he worked with engineering graduate McArthur Gill on Stadium Stock Exchange.
The project turned college football into a fantasy-style stock market, allowing users to buy and sell fictional shares in teams. The venture attracted attention through the Nashville Entrepreneur Center, where Nissan North America offered $50,000 following a pitch event and supported the project as it launched in 2013.
Stadium Stock Exchange did not become the defining company of Schreiber’s career, but it established themes that would return later: niche markets, software products, user behaviour and the challenge of building a business around a specialised audience.
Building Bottle around food businesses
Bottle became the more substantial chapter. Schreiber co-founded the company with Andy Blechman and served as its CEO. By the time he announced his move to Owner, he said Bottle had served more than one million customers and processed hundreds of millions of dollars in gross merchandise value.
The product evolved over time, but its core market became meal-prep, recurring-order and local food businesses. Bottle helped operators manage digital commerce, subscriptions, customer communication and repeat ordering. That made it less like a general website builder and more like vertical software designed around the operating patterns of a specific industry.
Schreiber also became increasingly public about restaurant technology. In 2023, while still leading Bottle, he appeared on the Business Breakdowns podcast to analyse Toast, discussing restaurant operations, vertical software economics and the value of products built deeply around one sector.
Why the move to Owner.com made sense
Schreiber announced that he was joining Owner after eight years at Bottle. Rather than leaving restaurant technology, the move placed him inside a company pursuing many of the same problems at greater scale.
Owner’s proposition is that independent restaurants should be able to generate more business through channels they control. Third-party marketplaces can provide discovery and delivery, but direct ordering gives restaurants a closer relationship with customers and greater control over marketing, loyalty and data.
For Schreiber, the overlap was clear. Bottle had given him years of exposure to food entrepreneurs trying to grow recurring demand without large technology or marketing teams. Owner was assembling a broader platform intended to automate much of that work.
The company’s growth has made his role more visible. In August 2026, Owner announced a $240 million funding round led by Goldman Sachs Alternatives, with participation from existing investors including Meritech, Redpoint and Headline, as well as Jack Altman. Owner said the financing valued the company at $2.3 billion and that it had crossed $100 million in annual recurring revenue.
Those figures describe Owner, not Schreiber’s personal wealth, but they provide context for the scale of the organisation in which he now works.
Product-led growth meets AI
Schreiber’s recent public writing shows where his work is heading. In 2026, he wrote about Grader, an Owner product described as an “AI CMO” for restaurants. The concept goes beyond using generative AI to draft marketing copy.
Grader evaluates a restaurant’s online presence and is designed to connect that assessment to software agents that can improve areas such as websites, menus and search performance. The broader idea is that restaurant owners often do not need another tool telling them what to do; they need software capable of doing more of the work.
That is an important shift in small-business software. Traditional SaaS often assumes customers have time to configure workflows, interpret analytics and execute recommendations. Restaurant operators may instead be hiring staff, managing suppliers and working service. Automation becomes more valuable when it removes tasks rather than adding another system requiring attention.
Schreiber has repeatedly returned to this theme in public commentary: AI can be useful not only by replacing existing office tasks, but by supplying capabilities that small operators never had a dedicated employee to perform.
A writer and occasional investor
Outside his formal roles, Schreiber writes on his personal publication, Second Breakfast. His essays range across software, artificial intelligence, cities, work, technology and personal observations, offering a more informal view of how he thinks than a conventional executive biography.
Schreiber has also participated in early-stage investing. He was listed among the investors in Arrows’ 2021 seed round, and Arrows continues to identify him among its operator backers. Public information does not support portraying him as a full-time venture investor; investing appears secondary to his work as a founder and product executive.
What is known about Will Schreiber’s net worth?
There is no reliable public estimate of Will Schreiber’s personal net worth. Bottle was privately held, Owner is privately held, and public information does not establish the size of any equity interests, investments or personal assets he may have.
Owner’s valuation should not be used as a proxy for Schreiber’s wealth. A private-company valuation measures the company under the terms of a financing round; it does not reveal an individual employee’s ownership or liquid net worth.
Conclusion
Will Schreiber’s career is a progression through increasingly ambitious forms of vertical software. Stadium Stock Exchange experimented with a specialised digital market; Bottle focused deeply on recurring food commerce; Owner is now applying software and AI to a broader set of restaurant growth problems.
Schreiber has spent years working with the operators Owner wants to serve, and his present role reflects a wider shift in business software: from giving small companies more tools to building systems that can increasingly perform the work for them.
FAQs
Who is Will Schreiber?
Will Schreiber is a San Francisco-based technology entrepreneur and product executive. He co-founded Bottle, served as its CEO and spent about eight years building software for meal-delivery and food businesses. He now works at Owner.com as GM of Product-Led Growth.
What does Will Schreiber do at Owner.com?
Schreiber is GM of Product-Led Growth at Owner.com. His work is associated with products and growth systems that help restaurants discover, adopt and gain value from Owner’s software, including increasingly automated and AI-driven tools aimed at improving restaurants’ online performance.
What was Bottle?
Bottle is a software business built for meal-prep, delivery and recurring food commerce. Under Schreiber and co-founder Andy Blechman, it developed tools for orders, subscriptions and customer communication. Schreiber said the platform served more than one million customers and processed hundreds of millions of dollars in GMV during his years building it.
Where did Will Schreiber study?
Schreiber graduated from Vanderbilt University in 2013 with a bachelor’s degree in economics. During his final semester, he helped develop Stadium Stock Exchange, a college-football fantasy market project that later secured support from Nissan North America.
Is Will Schreiber related to Liev Schreiber?
Will Schreiber should not be confused with Liev Schreiber, the American actor, director and producer. The Will Schreiber profiled here is a technology entrepreneur associated with Bottle and Owner.com. Reliable public biographies reviewed for this profile do not identify a family relationship between the two men.
What is Will Schreiber’s net worth?
No trustworthy public source provides a verified figure for Schreiber’s personal net worth. Because his main companies are private and his ownership interests are not publicly established, estimates based on company valuations would be speculative.
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